A fictional 13-person studio increased sales by 20%. Its operating profit dropped $70,000. The founder assumed the business needed another project manager.
Buying capacity before discovering what is consuming it.
Conduix would first reconcile the figures, then trace the work consuming margin. These numbers reveal an area to investigate. They do not establish the cause.
Current-year contribution after direct delivery costs. Fixed overhead is separate.
Four explanations fit the symptoms. The financial mix alone cannot tell us which is correct.
A reversible eight-week test for selected new custom projects, but only if the project records support the hypothesis.
Example: Brand launch / Phase 1
“Could we add two pages before launch?”
Check comparable project margin, unbilled hours, revisions and proposal win rate.
The service boundary: Conduix provides the initial Decision Brief within five business days and consultation/refinement within the agreed 30-day window. The business owns the eight-week implementation and its results.
These are three examples from the complete 16-page illustrated pack. Read the evidence, alternative explanations, models, and working tools. No reported client outcome is implied.
*All company details and rates are invented for this illustration. Actual interventions require investigation and client approval. No outcome, savings or causality has been verified.